The World is going to University
…but they still haven’t found what they are looking for.

The World is going to University
…but they still haven’t found what they are looking for.


The Problem & Opportunity

The Problem & Opportunity

The global Higher Education industry is worth circa USD$2 trillion globally and over £25 billion for UK Universities. UNESCO forecasts that by 2025 the number of students going to University will double, exceeding 285 million.

There is worldwide evidence that students, parents and employers are increasingly discerning and seek more than a quality from a University education.

Gaining world-class credentials, value and future returns, along with building networks of influence are demanded and this is of critical importance in Business Education, where one in four students worldwide undertake their studies. Traditional and online innovations and models have proliferated locally and moved across borders, but they are not able to consistently scale, disrupt and deliver what really matters to students, parents, governments and employers globally.  


Our Solution: Goal Business Education
Creating a new global proposition

Our Solution: Goal Business Education
Creating a new global proposition

Our Solution:
Goal Business Education
Creating a new global proposition

We believe that students should feel good about their business education because it gives them more than a quality education.

The Goal Business Education experience and network will give students a quality education but also what really matters for them going forward, namely:



What is Goal Business Education:
Our Product

A Business Education Delivery System (BEDS) licensed to partner Colleges and Universities around the world that offers academic prestige and global connections for learners through our:


Proprietary Business Education Delivery System offering Undergraduate and Postgraduate programmes validated by world class Universities in the top 1% globally*.


Scalable commercial model servicing a global network of Delivery Partners adopting the Business Education Delivery System.


Global community of students and professionals connected by learning, focused on professional growth and enterprise development.

* This is measured as the top 350 Universities in the 2018 Times Higher Education World University Rankings.

* This is measured as the top 350 Universities in the 2018 Times Higher Education World University Rankings.


The initial programmes offered by Goal Business Education Delivery System will be:

Bachelor's in Accounting and Commerce
Bachelor's in Business Administration and Innovation and Entrepreneurship
Master's in Professional Accounting
Master's in Innovation and Entrepreneurship

Bachelor's in Global Accounting and Financial Management

Bachelor's in Global Entrepreneurial Management

Master's in Global Entrepreneurial Management

Master's in Global Financial Management


Our People


Founder & Managing Director

Stephen brings over 20 years of senior management and leadership experience of higher education internationalisation strategies in the public and private sectors, international student demand analysis and international student marketing and recruitment. Stephen has served INTO University Partnerships, the British Council and the University of London in where he worked with a significant number of universities, bilateral and multi-lateral organisations, governments and private organisations in the UK, USA, China, Hong Kong, Malaysia and Thailand.

Between 2007-16, Stephen was Executive Vice President with INTO University Partnerships, a private sector university partnering organisation. During this period, Stephen was involved in devising and executing marketing and business development strategies for international student recruitment and university partnering in the UK, USA and China as well as a range of new strategic initiatives and oversight of Group educational ventures. Stephen served on INTO’s Board of Directors between 2008-2014.



Dr Angus Laing has over 25 years senior and leadership experience in the UK and international higher education. He is currently Professor and Dean of Lancaster University Management School where he has served since September 2015. Prior to his current role, he was Dean of Business and Economics at Loughborough University and previously he was Head of School of the University of Glasgow Business School. His initial Chair appointment was at the Open University Business School where he held the HFC Bank Chair of Marketing.

He has served as Chair of the Chartered Association of Business Schools and currently is Chair of the Academic Journal Guide Board on behalf of the CABS. He has also been a member of the EQUIS Committee of the European Foundation for Management Development and he regularly chairs business school accreditation panels on behalf of EFMD and AACSB.


Chief Academic Advisor

Professor Ashford has more than 25 years’ experience in Higher Education management within post-92 Business Schools in the United Kingdom. She has previously served as Pro Vice-Chancellor and Dean of the Faculty of Business and Law at Manchester Metropolitan University and Executive Dean of Business and Management at the University of Chester. As the former Chief Examiner of the Chartered Institute of Marketing (CIM) she was involved with the International launch of the CIM Student Chapter and CIM Professional syllabus. She served on the Quality Assurance Agency review panel for the UK benchmark standards in Business and Management for both undergraduate and postgraduate degrees.

Key areas of expertise include: strategic development for domestic and international programme growth; Business School restructuring; complexity and change management; curriculum development including apprenticeships and international franchises; leading School quinquennial reviews; professional body accreditation; recruitment/selection and mentoring senior academics; developing and designing school identities including visions, missions and communications strategies.


Group Academic Director

Madeleine is Associate Dean and education and enterprise consultant. She currently leads on quality, curriculum and the student experience within the Faculty of Business and Management at University of Chester for all UK and international provision at both under and post graduate levels. Madeleine’s academic background is in entrepreneurship and enterprise development, gaining a PhD at Manchester Metropolitan University in 2014 in the area of decision making in start-up businesses. Madeleine has significant experience in leading curriculum development, quality enhancement and student centred learning approaches, recognised by her Senior HEA Fellowship. Commerically, Madeleine has worked with a range of organisations – from HEIs to start-ups – helping to develop and execute their strategic vision. Madeleine is also a governor of a NHS foundation Hospital and is active in various palliative care research and operational groups to support people affected by cancer.


Chair, Nurture HE Group

Tony Stevenson is Emeritus Professor of Geography at Newcastle University. He was formerly its Deputy Vice Chancellor (2015-2017) and Pro Vice Chancellor for Planning and Resources (2010 to 2015) until his retirement in September 2017. He was responsible for strategic oversight of budgets, estates, IT and sustainability as well as creating the joint venture partnership with INTO for a pathway college in 2007. Tony’s academic interest revolve around the impact of human populations on their environment and vice-versa in the UK and the Mediterranean.


Senior Academic Adviser

Dr Paula Turner’s research area is in strategic entrepreneurship, with a focus on enterprise capabilities required for public sector supply chain positioning. In 2020 she has undertaken government- sponsored productivity research into regional enterprise ecosystems to improve commissioned business development interventions.

Paula has held senior academic leadership positions within Manchester Metropolitan University Faculty of Business and Law to lead employer-sponsored executive management education and enterprise growth programmes. Additionally, she brings expertise in Business School quality management, including strategic planning and resource mobilisation for tripe-crown accreditation achievement. She is a Fellow of The Chartered Management Institute.

Within university environments she currently teaches on MBA and MSc Management programmes and she holds external quality management positions within UK universities. Commercially, Paula acts as a Productivity Consultant. Outside of work she serves on an NHS Trust Council of Governors and on Greater Manchester’s Young Enterprise Board. She enjoys mentoring young people in Schools to build and practise their enterprise skills through business creation.


Academic Registrar

Tania was Head of Accreditation and Standards at Kingston Business School, leading the delivery, maintenance and retention of Kingston Business School's accreditations. This role included quality assurance, initial AACSB accreditation, AMBA re-accreditation, and EPAS re-accreditation for undergraduate, postgraduate and doctoral programmes, and professional body recognition/exemptions. During this time she was Co-Chair of the UK and Ireland Accreditation Group, a network of academic and professional accreditation leads from UK and Ireland Business Schools. Key areas of expertise include: strategy development and implementation, systems and process design, and creating effective reports and communications materials that comply to frameworks where required.


Executive Manager, Communications and Governance

Sian has over 15 years experience in International Higher Education, with senior leadership roles in Sales & Marketing and international student recruitment. She has worked in both the private and public HE sector with roles in both the UK and Canada. She has also worked extensively across China, and has experience of student recruitment in Latin America, Africa, Europe and South East Asia.

Most recently Sian was Community Engagement Director at Halcyon London International School.


Senior Mentor, Goal Business Education

With over 10 years of business experience in Southeast Asia, Jan has an extensive amount of knowledge about the local market. As the Managing Director & Founder of Marketing Bear Co., Ltd., he helps regional and international businesses to transform their Online Marketing activities into data-driven success strategies.

Jan recently began working with a Singaporean startup business focusing on empowering health-care consultants with a set of different app-based tools.

On a regular basis Jan shares his passion for entrepreneurship and Marketing with students of the University of Newcastle, Australia & UTCC to prepare them for the labor market. In addition, Jan supports the group's Marketing activities in Southeast Asia with his expertise.


Senior Mentor, Goal Business Education

Jordan Lomax has experience across both the US and Australian markets, working in marketing, design and start-ups, founding her own in 2016. She's worked across many different industries, including tech, music, travel, fashion and food - having worked in and for some of the biggest brands in the world, including Spotify and McDonalds.

Jordan now owns The Social Lab - a social, web and design agency, and is also Paid Performance Director at The Thoughtful Agency, an e-commerce focussed agency managing the digital performance of some of Australia's biggest retailers.

Aside from her day to day - Jordan loves to share her knowledge and experience with those looking to build their own business' or get into marketing, and is a distinguished faculty member at General Assembly, having taught students in Australia, Thailand and London.


Advisor to the board, Creative and Digital Development

Mark has over 20 years of experience in the B2B & B2C creative sector. He is an expert consultant in creative branding, design and digital product development.

Over the years Mark has worked with government agencies, social enterprises, start-ups and global corporations including the UN, The Bill & Melinda Gates Foundation, McDonald’s, Coca Cola, Nike, Sky, SCA, Yoko Ono and The Body Shop.

From 2008 – 2013 Mark was a Director & Partner at Perfect Day, a creative consultancy based in Soho London. He founded Bay12 Studio in 2013, a collective of senior designers, developers and social media strategists. The collective has adopted a fresh approach to the classic agency set up which focuses on low overheads and agile deployment. This allows his team to deliver exceptional work for lower costs. Bay12 Studio focuses on the development of brands storytelling, consumer engagement and social media strategy in both the digital and physical environment. 


Advisor to the board, Ventures and Asia Development

Based in Hong Kong, Richard draws on over 20 years of international brand and business development expertise to advise firms across multiple sectors on their strategic growth initiatives within Asia. His career has spanned consumer insight work at AT&T (NCR), global brand development and international commercial roles within the Danone Group and the premium spirits player CSI, prior to taking up in 2010 the position of Director of Strategy and Development with the prestigious group Berry Bros & Rudd - where Richard was instrumental in building partnership ventures across Asian markets.

More recently, as Lead Consultant (Asia Pacific) for the boutique consulting firm RAL, he has advised companies within fmcg, lifestyle media, and higher education sectors with their Asia expansion plans. At a time when Higher Education is evolving towards increasingly consumer oriented models, our ability as an industry to borrow innovative and effective B2C/B2B practices from other sectors will become increasingly salient. Richard brings a broad and distinctive blend of consumer brand and commercial talent to the table, complementing and adding value to our Higher Education experts within the Group.


Our Partners


Our launch validation partner for Goal Business Education is the University of Newcastle, Australia

The University of Newcastle is ranked in the top 1% of universities globally by QS World University Rankings 2018. With 15 disciplines ranked in the world’s top 200, it is defined by a focus on real-world experience, strong global connections and entrepreneurial opportunities. Studying at the University of Newcastle offers a more dynamic and industry-engaged learning environment than ever before.

Accreditation through the Association to Advance Collegiate Schools of Business (AACSB) places the University’s Newcastle Business School within the top 5% of the world’s business programs.

The University’s Faculty of Business and Law empowers its students through innovative teaching and work-integrated learning. Strong relationships with external partners and stakeholders around the world mean students have the opportunity to form valuable professional networks.

Graduates emerge as global citizens, ready to make a real and lasting impact on the progress of Australia, Asia-Pacific region and beyond.

Our Delivery Partners

Our Delivery Partners


The University of the Thai Chamber or UTCC was founded as a college in 1940, becoming a university in 1984. UTCC is known for its Business courses, and offers a range of undergraduate and graduate programs. Located in Bangkok, UTCC is committed to providing international degree programs to keep pace with global business trends.

UTCC deliver modern curriculums, a cutting-edge teaching approach and continually update their courses to ensure they support students in developing the knowledge, skills and expertise they need to succeed.  Many of the UTCC faculty are successful executives and entrepreneurs, bringing real-life expert knowledge to the classroom..

UTCC has an expansive network of connections with businesses worldwide and continues to have close links to the Thai Chamber of Commerce..

UTTC is the first Delivery Partner in the Goal Business Education Network, offering our unique two-degree programs with the University of Newcastle, Australia. Learn more about the programs. .


Binus University started life in 1974 as a computer-training institute, Modern Computer Course. In 1996 Binus was established as a university, and over the course of the next twenty-four years, the university has developed into a leading multi-faculty institution. Binus University now offers a wide range of undergraduate and postgraduate programmes, with departments ranging from Information Systems, to Business and Management, Design and Engineering.

Binus continuously strives for excellence, developing creative and sustainable ideas and believe in the importance of collaborative, effective and trustful working relationships to achieve success.

Binus is committed to developing the nation and contributing to the global community through the provision of world-class education and technology. They work to create outstanding leaders for global community and improving the quality of life of Indonesians and the international community.


Where we’re going:
be a part of the journey

Where we’re going:
be a part of the journey

By 2025 over 40 Worldwide Delivery Partners serving in excess of 25,000 students connected through the “Goal Business Education Delivery System” product.

We are seeking partners for all aspects of the business. Please contact us if you are interested and would like to find out more about getting involved.

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Goal Business Education, 71–75 Shelton Street, Covent Garden
London, WC2H 9JQ.
Tel: +44 (0) 203 897 2279

Goal Business Education is part of the Nurture HE Group. Registered in England and Wales, Nurture HE Group Limited. Company Number 10579168. © Nurture HE Group Limited 2017.